Humans crave certainty … we don’t like surprises.
Surprises give us the same fight or flight impulses that cavemen had, when any little rustle in the bushes they heard, could be a predator looking for something to eat.
Situations that are often mild and manageable to the rational mind, become anxious and overwhelmed reacting to something without any prior warning.
I remember reading about a young woman who was tragically killed in a car accident, after her car veered off the road and hit a tree. Accident investigators put the cause of the crash down to her reaction to a huntsman spider crawling out from behind her sun visor.
Huntsmen aren’t aggressive spiders. They do have venom, but they aren’t deadly.
Advance notice, allows the rational brain to process the risks, put the mind at ease and take charge of the situation.
By anticipating scenarios in advance, you can evaluate alternatives and make informed strategic decisions about the future. Success doesn’t happen by accident.
Forecasting is a core strength of a Virtual CFO.
Forecasting should be a routine and discipline that your business uses to put you in control and keep you on track.
David Dillon is the President of the Virtual CFO Association.
The Virtual CFO Association is an elite peer network, advocating and promoting the emerging Virtual CFO sector within the accounting profession. Collectively the association currently has almost 600 years of industry experience, with highly qualified and experienced specialists spread across more than 20 industry verticals.
If you would like any more information regarding the Association of Virtual CFO’s, please visit our website www.vcfoassociation.com.au
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