Simon merged with Fortuna Advisory Group  in April 2021 after consulting through his own business from 2015 in order to bring senior finance knowledge and experience to the small business market. Born from a sense of frustration at seeing small and micro business owners crying out for support but having nothing available that was affordable to companies with limited resources. With 25 years of finance experience in a range of organisations from small SME’s through to large corporate financial services and mining services, Simon is bringing commercial knowledge and financial management support to ensure small business owners are making the right decisions at the right time.