John started Business Modelling Adelaide with a focus on providing business owners with the data and financial visibility to make informed decisions. He has over 15 years in CFO and Head of Planning roles with national Australian Retailers and 25+ years of commercial experience. He has strong skills in financial and cash flow forecasts, management reporting and data analysis. Having a view of the future via the use of forecasts and understanding a business’ key drivers reduces surprises, gives a framework for decision making and allows for future issues/opportunities to be identified and plans formulated in advance.