Great leaders ride in the back seat and make better use of their time

As an owner and leader of an SME business, your focus is always getting from point A to point B with all occupants arriving at your ‘destination’ safely and on time, to use a car analogy.

You’ve got better things to do than be worried about speeding fines, engine temperature, blown tyres, running out of fuel, which turn off to take and when your next service is due.

It’s your job to decide where to go and choose the ‘destination’. Your job to decide what sort of vehicle you will travel in, who you take with you in the car and who you trust to drive it.

A private chauffeur is polite, discreet, well prepared and better at managing the ‘white noise’ that comes with driving in heavy traffic, so you can arrive safely. Good ones will keep you updated on your arrival time, keeping you informed, but at ease that you are on track. They make you feel safe and de-stressed allowing you to make better use of your time by making some important phone calls as you travel.

But not all SME’s can justify the overhead that comes with a full-time private ‘chauffeur’.

Not many even need it. Most would be better off using an outsourced chauffeured limousine service as and when they need it.

A CFO is like your own private ‘chauffeur’. A Virtual CFO is like an outsourced chauffeured limousine service to use this analogy.

Virtual CFO’s see into your blindspots and show you where you are heading. They enable you to make informed strategic decisions about the future, so things stay on track.

If you are surrounded by chaos and uncertainty, reacting to ‘spot fires’ and being pulled away from what you should be doing, into dealing with finance problems, you’d be mad not to consider a one.

David Dillon is the President of the Virtual CFO Association.

The Virtual CFO Association is an elite peer network, advocating and promoting the emerging Virtual CFO sector within the accounting profession. Collectively the association currently has almost 600 years of industry experience, with highly qualified and experienced specialists spread across more than 20 industry verticals. If you would like any more information regarding the Association of Virtual CFO’s, please visit our website


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