Why would I join the Virtual CFO Association?

We believe that the better question to ask is “Why wouldn’t you join the Association?”

Our vision is to go ‘all-in’ and build our brand as THE mark of quality in this exciting sector.

Being a part of this elite pool of expertise gives our members a very compelling point of difference in the market.

So, when your clients ask, “Why you aren’t a member of the Virtual CFO Assoc?”, how will you answer?

The 4 most common objections we get are: 

  • What do I get for $40 per month?
  • I don’t have any time
  • Nothing much has been happening of late

Would you please be kind enough to allow us the opportunity to address these below?

  • What do I get for $40 per month
  • Honestly this is the best $40 per month you could possibly spend on your business. Honestly there aren’t any $40 alternatives that come close.
  • This gives you all a separate credible platform to showcase your expertise and extend your own sales funnel.
  • Be part of a collective of elite peers to bounce things off and ask for help.
  • Synergies of being part of the only elite group with extensive expertise at its’ disposal – whose sole focus is to advance the emerging VCFO sector within the accounting profession.


  • I don’t have any time
    • We’re all busy, we all have our own businesses
      • We all have excuses and doubts
      • If you make time, you’ll find that it’s worth it.
    • It is a very modest investment of time anyway
      • Monthly Zoom meeting (½ hour – 1 hour)
      • 1/4ly breakfast (usually 7am-8.30am)
      • For every piece of content, you create, you can re-purpose and fly up you own flagpole later.
      • Sharing / Liking other content to extend reach – 5-10 min a week
    • You’ll waste more time going to a single networking “hollow-coffee catch up”
    • Tried networking groups of suburban Micro businesses before? – absolutely nothing like them!


  • Nothing much has been happening of late
    • Hats off to the founders, but the initial strategy stagnated.
      • We accept that
      • We tried hard, we tried different things.
      • We move on.
      • Onwards and upwards
    • In November 2019, V2 of the Association was hatched
      • Fresh strategic vision
      • Fresh talent on the committee
      • Renewed energy and focus. (we are pumped!)
    • It’s up to each and every member to make it happen
      • Everyone needs to assume responsibility to do their part to ensure we operate as a high-performance group
      • We are all grown-ups
    • If it’s not working, it’s up to us to work it.

If you would like any more information jump on the “What is a Virtual CFO?” Page and watch the videos or if you would like to obtain a free copy of our e-book “So, you want to be a Virtual CFO

If you feel like this is for you – then jump on the “Membership” page above and fill out the ‘Apply for membership’ details. One of our guys will promptly be in touch.